Mom Bloggers Join “Beyond The Brochure” For An Education-Themed Event!

Actress/Mom Robinne Lee talks about going through private elementary school admissions process last year

Recently, Beyond The Brochure was pleased to co-host a fun event with an education theme. At about 6:00 p.m. on a Tuesday evening, many of L.A.’s most savvy, influential mom bloggers gathered at my house for an evening of socializing, networking, cocktails and a program, “Education Resources Moms Can Use.” The women in the room were some of my favorite writers and bloggers. I know many of them, but I was thrilled to meet those I didn’t know. As we sipped wine and enjoyed delicious Skinnygirl Cocktails (the Sangria is amazing!) we got ready to hear from our event sponsors: Launch Education (now ArborBridge)  Project Knapsack and L.A. Private School Guide. Our special guest for the evening was the multi-talented Actress/Mom, Robinne Lee.


As moms, we all ask each other for advice and recommendations for products and services. The message for our event was simple: the event co-sponsors are all mom-tested education resources we all can use–and trust.


The evening’s special guest, Robinne Lee, actress/mom/Yale grad, lawyer and producer, told the group about her experience applying to private elementary schools last year. Her son is now in kindergarten at a top Santa Monica K-12 school. Robinne is a talented actress (who is also incredibly nice and insanely beautiful). Standing in line at a book signing for fashion blogger, The Sartorialist, he asked to photographer her. She couldn’t say no.  Robinne co-stars in three films due out this year: Miss Dial, The Under Shepherd and Divorce Invitation. You can also see her in this flat-out hilarious video, Sh*T Duran Duran Fans Say. Find her on Twitter: @robinnelee or Facebook.

Christina Simon, Robinne Lee and Porcha Dodson


Yvonne Condes, co-founder of Moms LA, Matt Steiner and Christina Simon


Project Knapsack, a non-profit, founded by Porcha Dodson, Beyond The Brochure co-author, is getting ready for its ninth trip to Africa to deliver essential knapsacks filled with school supplies for African children who lack even basics like pencils. Parents and their kids are encouraged to volunteer with Project Knapsack’s pen pal program and help stuff backpacks at one of the organization’s many events. Supporters include Lisa Kudrow (Friends), Dwayne, “The Rock” Johnson, Kristen Cavalleri and Staples. My daughter has walked in two Project Knapsack charity fashion shows and stuff backpacks with other kids at California Pizza Kitchen. My son participated in the organization’s Hoop-A-Thon at with the men’s basketball team at Loyola Marymount University. Super fun!

LA Private School Guide is a booklet for families seeking private secondary schools, especially those who are moving from public to private schools. Mia Johnstone, the publisher, is a former admissions counselor. She understands the L.A. private secondary school process from the inside. And, she’s focused on schools east of the 10 freeway.

The Event Sponsors with Robinne Lee: Tim Benson (ArborBridge), Christina Simon, Porcha Dodson (Project Knapsack & Beyond The Brochure), Robinne Lee, Elise Lopez (LA Private Schools Guide), Matt Steiner and Barry Perlstein (Christina’s husband).
Sarah Reisert (Salt and Nectar), Christina Simon, Jennifer Brandt (Perfectly Disheveled) and Robinne Lee
Courtney Lewis (Santa Monica Macaroni Kids), Christina Simon, Missy Boyer, Matt Steiner, Susanna Morgan (Momangeles) and Lorena Costino.
Linda Maltz Wolff (Carpool Goddess), Diane Mizota (Moments Of Motherhood) and Robinne Lee
Christina and Sarah Maizes, author of upcoming children’s book, “On My Way To The Bath”
Sarah Reisert (Salt and Nectar), Jamie Bakal (LA School Mates) and Jennifer Brandt (Perfectly Disheveled)

A huge thank you to our amazing event sponsors and the fabulous companies who generously donated drinks and food. Guests enjoyed delicious salads from Mendocino Farms. Incredible bite-sized brownies donated by Akasha Restaurant. Mini cupcakes donated by Magnolia Bakery. And, absolutely divine s’mores from Gotta Have S’More. A special thank you to BAO Style for gift bags filled with their beautiful petite accessories bags made from vintage silk kimonos. A big thank you to Scott Stewart Photography for capturing the evening.

BAO Style Accessories Bag by Carole Yu, Crossroads School mom
Mini brownies, Akasha Restaurant
Skinny Girl Cocktails!
Gotta Have S’More!


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Christina Simon: Los Angeles, California, United States I'm the mom of two kids who attended The Willows School in Culver City and Viewpoint School in Calabasas. My daughter is a graduate of Northwestern University Medill School of Journalism ('23) and my son is a sophomore at UPenn/Wharton ('26). I live in Coldwater Canyon with my husband, Barry, and our dogs. Contact me at

5 thoughts to “Mom Bloggers Join “Beyond The Brochure” For An Education-Themed Event!”

  1. Christina,
    Thank you so much for including BAOStyle at this great event. It was very inspiring to be in a room with so much great mom and blogger energy! What a great group and wonderful way to support each other.

  2. What a fabulous write-up, Christina. You totally captured the essence of Launch’s offerings, and we’re all so thrilled that we have you as an advocate! 🙂 The event was a huge success, which testifies to your poise, wit, and ability to connect with so many different bloggers/mothers/etc.

    ‘Beyond the Brochure’ is an unparalleled resource for LA families who are trying to navigate the complexities of the independent school admission process. We love the work you do!

  3. Christina,
    It was an absolute pleasure to be a part of your LA Mom Bloggers event! I met so many fascinating and enterprising women. How bizarre to think that this world of blogging did not really exist ten years ago and now so many individuals have been able to cut out a niche for themselves pursuing what they truly love. The fact that it lends itself so well to the stay-at-home and work-from-home is truly inspiring.

    I loved hearing about the Kelter Center, Launch Education and the work Porcha is doing with Project Knapsack. Always exciting to discuss education with other moms. Especially over margaritas and those divine S’More cupcakes!

    Thank you again for including me! It was an honor.

    Robinne Lee

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