And Then There Was One…THE “It” Bag For Private School Moms

The Goyard Saint Louis Tote Bag is a big, coated canvas handbag that has become THE “It” Bag for L.A. for private school moms. Step onto almost any campus and you won’t have to walk far before you spot one of this season’s most popular statement bags. I don’t have this bag…it’s just not me. What about you?


The Goyard Saint Louis tote retails for about $1,200. I don't own this bag. Do you?
The Goyard Saint Louis tote retails for about $1,200.

The Goyard Tote was featured in our previous post about “It” Bags, school by school on L.A.’s social diary, The Daily Truffle. 


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Christina Simon: Los Angeles, California, United States I'm the mom of two kids who attended The Willows School in Culver City and Viewpoint School in Calabasas. My daughter is a graduate of Northwestern University Medill School of Journalism ('23) and my son is a sophomore at UPenn/Wharton ('26). I live in Coldwater Canyon with my husband, Barry, and our dogs. Contact me at

One thought to “And Then There Was One…THE “It” Bag For Private School Moms”

  1. Okay, EVERYONE has this bag and I feel like I need to do an intervention. There is nothing pretty, feminine or even particularly interesting about it. If it sold at Target for $24.99 no one would buy it but since it’s north of a thousand it’s coveted.

    It’s like a very blah MC Escher print.

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