Q and A: Emma Katznelson, Wildwood School’s New Director of Admissions


Emma Katznelson
Emma Katznelson, Director of Admissions and Enrollment Management, Wildwood School

We’re delighted to welcome Emma Katznelson to Beyond The Brochure! Emma is the new  Director of Admissions and Enrollment Management at Wildwood School.  Emma earned her B.A. from Columbia University and her masters in education from UC Berkeley. Emma began her work at Wildwood as a Division Three (9th and 10th grades) humanities teacher in 2009 and subsequently served as a division coordinator. She joined the admission team as associate director last year. I’ve written about Wildwood School’s beautiful outdoor space previously on the blog. Congratulations on your new job, Emma! – Christina


Question: You have a very busy job that involves interviewing lots of families and deciding who to admit. How do you plan to approach your new job?


Answer: First and foremost, at the heart of my job, is doing what’s best for students. I joined Wildwood four years ago as a 9th and 10th grade humanities teacher, advisor, and division coordinator (teacher leader). Each of these roles has allowed me to expand my understanding of how to prepare young people for today’s world.  As the director of admission, I continue to use my experience in the classroom to inform my approach to outreach, admission, and community building.  Wildwood is a progressive, college-prep school. Our program is unique and a large part of my job is to ensure families understand the benefits of an education that is student-centered, project-based, and multicultural. As families go through our application process, my goal is to assess the best fit for students, especially considering if they will be and feel successful here—academically, socially, emotionally and including extracurricular activities.  Part of what creates that success is our warm community.  An important aspect of my role is engaging current students and their parents in fostering an environment where all feel welcome.


Question:  What are the most important qualities Wildwood looks for in applicant children for kindergarten?


Answer: At our elementary school, life skills are embedded throughout the curriculum. These include concepts of flexibility, perseverance, curiosity, and integrity, to name a few. These qualities inform our practice. Our admissions process for students entering kindergarten includes a school tour, parent interview, Saturday campus visit day to explore school readiness, and a recommendation letter from the child’s current preschool director.  Our evaluative approach is holistic, looking at the whole child.

Wildwood Elementary School: Big Yard
Wildwood Elementary School: Big Yard


Question: Is there a certain type of family that Wildwood admits?


Answer: At Wildwood, we celebrate differences and value commonalities. The families who join us feel at home here, are eager to be part of an intellectually vibrant place, and want to connect—through volunteering in the library, cheering our athletes at a game, or sharing expertise and insights.  They believe in the power of personal discovery and the pursuit of passion.  When parents are key collaborators in their child’s education, their children thrive.


Question: Do you have any tips for parents who will be applying to Wildwood?


Answer: Admissions is a reciprocal process.  Our intent is to get to know prospective students and parents as authentically as possible. We invite families to do the same: get to know our culture and program, visit our website, attend open houses, parent education evenings, and school tours, and, most importantly, ask lots of questions. Take advantage of the many opportunities we provide to learn what differentiates Wildwood.


Question: If a child is wait-listed, is there any chance of being admitted at Wildwood? How does that work?


Answer: Every year, we have more students apply than the number of spaces available at each entry point. Our ability to accept children off the wait-list varies with each admission cycle. In any given year, if an opening presents itself, we look to our wait-list. We are intentional about considering the make-up of a particular class and the applicant as an individual.


Question: Can you give our readers a sense of the financial aid outlook at Wildwood for 2013-14?


Answer: Wildwood is committed to developing a multicultural school population that mirrors the broader Los Angeles community. Our endowment fund was established specifically for financial aid to provide students who could not otherwise afford a Wildwood education the opportunity to enroll in our school. We support the needs of as many families as possible and our fundraising efforts continue to allow us to uphold this important part of our mission.


For more information, please visit, www.wildwood.org


Gala-ing at Viewpoint School and Weekend Links!



Town and Country: What Makes The Rich Beg? Private Elementary School Admissions! The writer lives in L.A. and this article is written with humor about her experience applying to kindergarten for her twins, tuition costs, big donations to private schools and the fact that these schools can find out who you are with a quick Google or Facebook search.


NY Times Magazine: Is This The Best Education Money Can Buy? A fascinating article about a brand new private school in NYC with tuition of $43K per year, snacks which include zucchini bread made with quinoa flour and parents in charge. This might be your dream school or your worst nightmare!


NYT MotherlodeThe Playdate Gun Debate. I’ll never forget the time we attended a playdate with one of my kid’s classmates and the dad told the moms there (including me) that he had a gun locked upstairs in the safe. This wasn’t a family I ever expected to own a gun. After an awkward silence, somebody changed the subject.


USA Today Ranks Best Public High Schools in California. For those of you thinking about public high school, you might recognize a few of these local schools.


Tiger Baby Strikes Back on Yahoo Shine is a new book by a Kim Wong Keltner, a mom herself, who rejects the way she was raised with a mother who practiced the “Tiger Mom” approach to parenting, where getting a ‘B’ means a kid is a loser and brings shame.

Happy Mother’s Day!- Christina


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Name That Private Elementary School: Part 7 (pics and hints provided)

This K-8 located near Playa Vista is adorned with a mural by artist Edward Massey. Photo: David Carini
This K-8 located near Playa Vista is adorned with a mural by artist Edward Massey. Photo: David Carini.


Name That School 7-2
A traditional French school, here is the main campus of this Westside school.


Name That School 7-3
Located in the San Gabriel Valley, this Preschool-8th was founded in 1967 by Christian Scientists. It sits on 8 acres and embodies a traditional philosophy with a focus on academics and ethics.


Name That School 7-4
This stunning K-12 has one of the most beautiful campuses in the greater L.A. area. It is a prestigious school in the South Bay. Anne Simon, Beyond The Brochure co-author, is a proud graduate!


Leave a comment/reply if you can name that school! Check back in the comments for the answers.

#Wordless Weekend: “Pushing Motherhood” Film, Branches Atelier Preschool Event Photos!

At a fabulous event to screen trailer for "Pushing Motherhood, a documentary about becoming a mom later in life...infertility, and other important issues are covered in this moving film. L to R: Christina Cevallos, Sybil Azur, Linda Cevallos-French, Lisa Ling, Diane Mizota (host). See below for links.
Lady Influencers! At a fabulous event for screening of trailer for “Pushing Motherhood, a documentary about becoming a mom later in life…infertility, and other important issues are covered in this moving film. L to R: Kristina Guerrero, Sybil Azur (Pushing Motherhood filmmaker), Linda Cevallos-French (Pushing Motherhood filmmaker), Lisa Ling (journalist), Diane Mizota (Lady Influencer event host and tv host for @Yahoo Studios). See below for links. Photo credit: @Kristen Kay Photography 2013


Sarah Maizes, funny girl/ author of "On My Way To The Bath" and Mommyliteonline and Christina Simon at "Pushing Motherhood" event.
Sarah Maizes, funny girl/ author of “On My Way To The Bath” and MommyLiteOnline and Christina Simon at “Pushing Motherhood” event.


Lady Influncers: Healthy, delicious lunch by Paleta. Photo:
Lady Influncers: Healthy, delicious lunch by Paleta. Photo: Kristen Kay Photography 2013


Beyond The Brochure co-author, Porcha Dodson and I spoke to parents at Branches Atelier Preschool (near Culver City). It's an amazing place!
Beyond The Brochure co-author, Porcha Dodson and I spoke to parents at Branches Atelier Preschool about kindergarten admissions. It’s an amazing place! Located near Culver City.


Branches Atelier Preschool. Reggio inspired!
Branches Atelier Preschool. Reggio inspired!


Branches Atelier Preschool.
Branches Atelier Preschool. Stunning!

Diane Mizotawww.dianemizota.com

Pushing Motherhood: Twitter @motherhoodmovie.com and Kickstarter Campaign


Sarah Maizes: www.mommyliteonline.com

Branches Atelier Preschool: www.branchesatelier.com