Get The Scoop On Applying To L.A. Private Elementary Schools on “Mommy Poppins”

Hi Everyone,

I’m guest blogging today at Mommy Poppins, a great website for L.A. moms and families!

Get The Scoop On Applying To Private Elementary Schools

“If you’re one of the thousands of parents who applied to private elementary schools for Fall 2012, you probably just received admissions letters, and hopefully the news was good. Or, you might have friends who just got their letters.” To continue reading, click on Mommy Poppins

Have a great weekend!- Christina

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Reader Question: How Do I Tell Friends About Our Acceptance Letters When They Got Bad News?

Good News? Bad News?

We got a question from a reader who is concerned about talking to her friends and people she knows about her admissions decisions. I love that she is doing everything possible to be sensitive to her friends’ feelings.


Here’s the situation she described. Her child was accepted to several schools, including one where a friend’s child was declined a spot and one where another friend was wait-listed. The reader is very anxious about telling her friend she plans to turn down a spot the schools where her friends were declined admission and the other was wait-listed.


This is such a delicate and awkward situation that many of us have been through. This is a personal process, no question about it. It involves our kids!

The source of so much anxiety!

I remember a friendship between two moms I knew in preschool ending because one mom told the other mom the school she had chosen was “filled with weirdos.” Obviously nobody wants to hear such a snarky, mean remark from a friend that calls into questions her education choice for her kid.


Here are some tips that might be helpful:

  • Don’t hide your happiness about getting into schools. That will just seem fake.
  • If you’re planning to turn down a school that your friend really wanted her child to attend, don’t bash the school, but instead use a reason like geography or something non-controversial. After all, your friend may end up at that school if they were wait-listed!
  • Consider saying something like, “I’m sure you need time to sort out your options” or “my fingers are crossed that a spot opens-up from the wait-list.” What not to say? “Here’s what we did to get in” and then proceed to list all your tactics. But, if your friend would like some advice, do offer it. If you had an “insider” connection, why not be honest about it? And, don’t imply your friend is getting your “rejects.”
  • The absolutely worst thing to say? “Grace got Grace into The Center For Early Education.” A mom in our preschool went around saying something like that  and it came across as incredibly pompous and smug.
  • You may hear a lot of blaming the preschool director for what went wrong in your friend’s situation. Try not to attack the director. You have no way of knowing what went on behind closed doors.
  • Let your friend know you value her friendship and you think her child is wonderful.
  • Implore your friend not to beat herself up over getting bad admissions news. She’s going to do that anyway, but let her know she made the best decisions possible at the time.
  • Remind your friend that kids get in off wait-lists throughout the summer. Once they are at the school nobody knows or cares that they were wait-listed.
  • Whatever you do, don’t beat up on public schools. Your friends may need to send their kids there!
  • A lot of times, parents think a school was their 3rd choice or last choice. Once they pay the deposit, start going to new family events and enroll at the school, that changes. What was once low on their list is now their kids amazing school. How cool is that?
If you have tips to share, please leave a comment (reply). We’d love to hear from you!

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Getting Off The Wait-List and LA Times “Black Friday” Postscript Mom Story (re-post)

Good Advice!

Good Morning Everyone! I thought these previous posts would be helpful. 

Here’s a post from our blog (11-10-09)

I’m sure many of you recall this memorable quote from the LA Times article called, Kindergarten? It’s competitive in L.A. (April 6, 2008)

“It was the worst experience that I could ever imagine going through as a mother,” said one West Hollywood mom, who for obvious reasons requested anonymity: Her child was wait-listed at the two schools to which she applied. “Of course I broke down and started crying. I threw up. I had diarrhea. I locked myself in the closet and drank myself into oblivion. I felt like I failed my kid.”

Postscript: Well, it’s such a small world. I was on the phone with the mom quoted in this LA Times article a few days ago and I didn’t even know it was her! Just by coincidence as we were talking, the conversation turned to private schools. She told me about how stressful it was for her to go through the admission process. I told her that it was so stressful for me that I decided to write book to help other parents navigate the process. She asked if I remembered the LA Times article about “Black Friday”. How could I forget? Her quote had moms all over the city talking because it was so brutally honest and it underscored the anxiety so many parents feel when their child is not accepted to private school.

It turns out that her story has a very happy ending! After being wait-listed at the two schools her family applied to (not enough schools she and I both agreed) she took a deep breath and started working the process to get her child off the wait-list and into both schools. She asked the people who wrote her letters of recommendation to call the schools and reiterate how much they hoped her child would be accepted. She also called the schools and told the admissions directors she was still interested in their school. And, importantly, she told one school that it was still her “first choice”. It worked. About a week later, her child was offered admission to both schools after being wait-listed. She chose her family’s “first choice” school. As you can imagine, she was thrilled.

Here is the complete LA Times article:

Kindergarten? It’s Competitive in L.A.

By Audrey Davidow, April 6, 2008

It’s been a hysteria-prone season for parents of preschoolers jockeying for the coveted slots at top-tier private schools.

It was a nail-biter of a month. But at last the news is in: The idle chitchat, the intense speculation and competitive jockeying are over, and families throughout the Los Angeles area are either exulting in victory or wallowing in defeat.

It’s kindergarten acceptance time, the make-it or break-it moment when L.A.’s top private schools mail their acceptance and rejection letters, then conveniently take off on spring break to dodge the hysteria. And by all accounts, this year has been especially brutal.

“Most people received their letters on Good Friday,” says Hancock Park mom Chesney Hill. “But all the moms call it Black Friday.”

Although the numbers are still being tallied, consultant Jamie Nissenbaum, whose company L.A. School Mates helps parents plan an admissions strategy, has seen nearly a 20% increase in applications for schools that typically cost $20,000 a year. Parents who would’ve applied to four or five schools last year are now applying to seven or eight and are even considering — gasp — public school.

I’ve seen parents with kids as young as 11 months schmoozing top admissions directors at fundraising events,” says Nissenbaum. “Even siblings . . . are no longer guaranteed spots at certain schools.”

Desperate for a new edge, parents are turning to private consultants such as Nissenbaum, padding admissions essays, plying admissions directors with lattes and sending family snapshots with recorded messages. When all else fails, there’s always the time-honored tradition of name-dropping.

“It’s been a really, really difficult year,” says Ruth Segal, director of Wagon Wheel nursery school, a preschool often considered by parents to be a feeder for the city’s most coveted kindergartens. “I’ve had so many mothers calling crying because they didn’t get into schools.” Segal spent much of last week working the phones, trying to find spots for students who got shut out.

Private schools in the Los Angeles area are now receiving up to 10 applications per opening, says Jim McManus executive director of the California Assn. of Independent Schools, and the quality of applicants is getting better. “The competition just keeps getting stiffer,” he says. “And it’s causing a lot of stress and agony for everyone involved.”

“It was the worst experience that I could ever imagine going through as a mother,” said one West Hollywood mom, who for obvious reasons requested anonymity: Her child was wait-listed at the two schools to which she applied. “Of course I broke down and started crying. I threw up. I had diarrhea. I locked myself in the closet and drank myself into oblivion. I felt like I failed my kid.”

Harsh competition

Most parents living this rat race will tell you that scoring a spot at one of the city’s top-tier kindergartens — places such as the John Thomas Dye School in Bel-Air, Oakwood in North Hollywood, Crossroads in Santa Monica, Campbell Hall in North Hollywood and the Brentwood School — makes getting into the Ivy League look like a breeze. And they may have a point. According to the National Assn. of Independent Schools, the acceptance rate for private school in the Los Angeles area is 34%. The national average is 52%.

One of the most coveted schools in the area, considered by many power parents to be the most desirable K-6 around, is the Center for Early Education in West Hollywood. Deedie Hudnut, the school’s director of admissions, says applications for the center were up almost 20% from last year. Of the 178 applicants, the school had room for only 16 new students.

Earlier this year, when the center’s director, Reveta Bowers, went into the hospital for minor surgery, there was talk that even the anesthesiologist couldn’t help but put in a good word for his kid just before putting her under.

Consultant Nissenbaum charges parents $350 an hour to help crack the mysterious kindergarten admissions code and find the best fit for their family.

And the admissions frenzy is fostering a boom in kindergarten consulting businesses. Parents also now have Get Into Private School and L.A. School Scout to help them, and Fiona Whitney, author of popular guides to the local school scene, just added one-on-one consulting to her repertoire.

But there’s more than one way to fix the odds. Never underestimate the power of courting the admissions directors, persuading important community members to write letters and, says one West Hollywood mom, showing up at morning drop-off with a latte for the preschool teachers who play a pivotal role in recommending kids to kindergarten.

It also means leaving nothing to chance. That essay prompt — “Describe your child’s strengths and weaknesses”? — a gimme. Although the schools are looking for only two or three lines, says a Hollywood mother whose daughter was accepted at all four schools to which she applied, “they all say, ‘Feel free to add an additional page’ . . . and everybody does. I wrote a draft, then my husband edited it, then we each did multiple rewrites.”

One admissions director often tells parents the story of a couple who sent in a framed photo of their son with a recorded message from the boy, coached by the parents, begging for a spot. He was turned down.

All in the family

What some parents don’t realize, adds consultant Sandy Eiges, founder of L.A. School Scout, is that schools aren’t just looking at the child; they’re looking at the whole family. Which only amps up the anxiety quotient. Remember that “Entourage” episode in which sleazy power agent Ari Gold alienates the headmaster? “If the parents are obnoxious, sending too many e-mails, calling too many times,” says Eiges, “they aren’t getting in.”

Nor does being a benefactor necessarily help. “I have clients,” says Whitney, “who have said, ‘I’m absolutely willing to write a check for $100,000; is that enough to get in?’ ” Turns out, it’s not. “Obviously, schools are looking for givers, and to some extent money does talk,” she says. “But the big-giving families can give a lot more than that.” Schools are interested in how you can spend your time and your skills, or in some instances, affect the diversity of the school population.

Still, there are no guarantees and no sure-fire formulas. “It’s so arbitrary,” says a Hancock Park mom. “It’s not always the wealthiest family or the most connected people. We have celeb moms in our preschool who’ve been trying to get into the center for years and didn’t make the cut.”

“It’s come to a point where some of the schools — not all, there are some wonderful schools out there — only want perfect children,” Wagon Wheel’s Segal says. “If they ask a child to draw a picture of themselves and they draw a dog, that kid is not going to get in. Sometimes it even comes down to looks. . . . But what are we creating? A class of Stepford kids? We really need to be looking at the whole child.”

It’s no wonder that some parents have resorted to fighting back by talking up or down a school’s reputation. “People in this town love to gossip,” Whitney says, “and before you know it, depending on who’s doing the gossiping, a school can be red-hot or on the outs.”

(Source: Los Angeles Times)

And, here’s a link to reader comment about getting a wait-list call:

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Waiting, Types of Letters, Admitted, Wait-Listed or Shut-Out: We’ve Got It Covered

Love This!

Here’s a round-up of our some of most popular posts on selecting a school if your child is admitted, what to do if you child is wait-listed, being denied admission and hiring an educational consultant to help get your child off the wait-list. Please note that Porcha Dodson, Beyond The Brochure co-author tells us that schools only use email to send good news acceptance letters. Most schools don’t send wait-list or declined admission emails. Also, we’ve head from several sources that PS#1 Elementary School’s admissions director Andrea Roth, resigned this week.

Waiting For Admissions Letters by Jenny Heitz

Various Types of Admissions Letters by Kim Hamer

Good News: How To Choose

0/X: What’s Next When You Don’t Get In?

Confronting Rejection: When Your All Isn’t Enough

Tips For If Your Child Is Wait-Listed

Hiring An Educational Consultant To Go From Wait-Listed To Accepted

Choosing A School: Every School Tells A Story Part 1

Choosing A School: Every School Tells A Story Part 2 by Jenny Heitz

How Could Choosing A School Be So Hard? What I Did/Did Not Expect About The Willows School

Even Better!



Beyond The Brochure selected as one of L.A.’s best blogs by Red Tricycle!

We are very honored that Beyond The Brochure has been selected as one of L.A.’s best blogs by Red Tricycle!

Here’s what they had to say:

An incredible tool for parents applying to private schools in the LA area, this invaluable blog shares what you need to know, where you want them to go and how to get there.


Thank you to our wonderful readers! And, thank you to our excellent guest bloggers for your contributions to the world of L.A. private elementary schools.


Christina, Anne and Porcha

Here’s the link: Red Tricycle


Private Elementary School Admissions Event and Facebook Pics!

Please join MomAngeles for an informative and fun evening at Books & Cookies as Christina Simon and Porcha Dodson co-authors of Beyond the Brochure, and Jamie Bakal of L.A. School Mates share their expertise about the private elementary school application process and answer your questions.

The evening will begin at 6:30 p.m. with lite fare and networking. This is a great chance to peruse the books and toys at Books & Cookies and find out about their class offerings.

Thursday, April 12, 2012. Discussion starts promptly at 7:00 pm.

Topics will include:
- Selecting Which Schools To Visit
- The Parent Interview
- Your Child’s Visiting/Testing Day
- Letters of Recommendation
- When To Use The Phrase, “if accepted, we will enroll”
- What To Do If Your Child Is Wait-Listed
- Financial Aid

Click on Momangeles to get your online tickets. Tickets are $30 and $45 per couple.

Here are some photos from Beyond The Brochure’s Facebook page!


Willows mom Schenae R. (host) and Christina Simon at BCBG Shopping Night to benefit The Willows School. Shopping and champagne!


At Blow Angeles Salon in West LA for a mom blogger event: With Moms LA Bloggers: Yvonne Condes, Sarah Auerswald, Christina Simon, Courtney Lewis. Love the blow-outs!

At the Harvard/LMU Game: Christina, Christina's daughter and Porcha Dodson

Don’t miss photos, events and more! Like Beyond The Brochure on Facebook

Urban Beauty! The Center For Early Education’s Enhanced Greening Project


The Center For Early Education has boosted its efforts to Go Green, with an expanded greening project–and a series of blogs about various other school projects. Very cool!

Click on The Center For Early Education

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Guest Blogger Samantha: Waiting and Obsessing Over THE Private School Admissions Letters

Waiting For Letters: Time Drags On



It’s the worst.  It’s a little mini-hell.  The minutes pass like hours, the days like years.


And now, as most of you wait for admission letters from the various schools you’ve applied to, you have an intimacy with waiting that you could have done without.  But here you are, waiting nonetheless.




So, as you sit, trying to fill the time, it’s only natural that you start thinking about things…  And then, because you’re only human, doubt creeps in and starts playing games with your mind.


You think about that interview at that school you love.  You know, the school that is PERFECT for your kid.  Like, if you get into that school you’ll never have any problems in your life again.  Ever.  Really.  The interview there was great.  You really felt comfortable with the Admissions Director, like you were long lost sisters, or BFF’s or whatever.  You were wearing the same shoes, which was so funny, because when you commented on that she chuckled and mentioned being like-minded.




You’re like-minded.


Do you think she was just saying that?


Do you think she thought the shoe comment was weird?


Oh my God, I commented on her shoes.  I’m such a moron!  She probably thinks I have a shoe fetish or something.  Like I’m Imelda Marcos.  Oh shoot — she might have family in the Philippines, or maybe she once knew someone from the Philippines.  Now she probably thinks I was saying something bigoted and awful.  Oh God, we’re never getting in – I’ve ruined my child’s life forever!


Sound familiar?  Let me make you feel better.  The Admissions Director is definitely not admitting you because you made a comment about shoes, or because you shook her hand too hard or not hard enough.  Neither is she wondering about whether your outfit matched at the coffee or if your kid’s clothes looked too small.  Even the spinach you are convinced was in your teeth the day of your interview will NOT be the deciding factor in your child’s admission.


If only it were that easy…


See, there’s gender and birthdate, legacy and siblings, personality and diversity.  Those things make random shoe selection look simple!


Now, assuming you didn’t talk on your cell phone throughout the tour, or check your Blackberry twenty times during your interview, I can pretty much give you a free pass on the small transgressions that you are now sure are the death knell for admittance.


You are ok.  You are just powerless.


So, acknowledge all the things that there are to obsess about, from your tone of voice to wearing white before Memorial Day, and then let it go.


And try to remember that obsessing is Mom 101, but surrendering is an AP class.


Good luck!

Samantha Goodman is the mom of a First Grader at Wildwood School and a preschooler at 10th St. Preschool in Santa Monica. Samantha’s son also attended 10th St. Preschool. Before her current parenting hiatus she was a screenwriter in Hollywood.

Samantha’s previous guest blog pieces: Previous posts: “Wait-Listed At Wildwood” and “What Its Really Like At Wildwood School”



Upcoming Event: “Demystifying The L.A. Private Elementary School Admissions Process”

Beyond The Brochure and LA School Mates are pleased to offer an informative evening event: “Demystifying The Private Elementary School Admissions Process” which will be hosted by Momangeles. The event will be held at Books and Cookies in Santa Monica on April 12, 2012 at 6:30 p.m.

For more information and to purchase tickets, please click on Momangeles


Mom Bloggers Join “Beyond The Brochure” For An Education-Themed Event!

Actress/Mom Robinne Lee talks about going through private elementary school admissions process last year

Recently, Beyond The Brochure was pleased to co-host a fun event with an education theme. At about 6:00 p.m. on a Tuesday evening, many of L.A.’s most savvy, influential mom bloggers gathered at my house for an evening of socializing, networking, cocktails and a program, “Education Resources Moms Can Use.” The women in the room were some of my favorite writers and bloggers. I know many of them, but I was thrilled to meet those I didn’t know. As we sipped wine and enjoyed delicious Skinnygirl Cocktails (the Sangria is amazing!) we got ready to hear from our event sponsors: Launch Education (now ArborBridge)  Project Knapsack and L.A. Private School Guide. Our special guest for the evening was the multi-talented Actress/Mom, Robinne Lee.


As moms, we all ask each other for advice and recommendations for products and services. The message for our event was simple: the event co-sponsors are all mom-tested education resources we all can use–and trust.


The evening’s special guest, Robinne Lee, actress/mom/Yale grad, lawyer and producer, told the group about her experience applying to private elementary schools last year. Her son is now in kindergarten at a top Santa Monica K-12 school. Robinne is a talented actress (who is also incredibly nice and insanely beautiful). Standing in line at a book signing for fashion blogger, The Sartorialist, he asked to photographer her. She couldn’t say no.  Robinne co-stars in three films due out this year: Miss Dial, The Under Shepherd and Divorce Invitation. You can also see her in this flat-out hilarious video, Sh*T Duran Duran Fans Say. Find her on Twitter: @robinnelee or Facebook.

Christina Simon, Robinne Lee and Porcha Dodson


Yvonne Condes, co-founder of Moms LA, Matt Steiner and Christina Simon


Project Knapsack, a non-profit, founded by Porcha Dodson, Beyond The Brochure co-author, is getting ready for its ninth trip to Africa to deliver essential knapsacks filled with school supplies for African children who lack even basics like pencils. Parents and their kids are encouraged to volunteer with Project Knapsack’s pen pal program and help stuff backpacks at one of the organization’s many events. Supporters include Lisa Kudrow (Friends), Dwayne, “The Rock” Johnson, Kristen Cavalleri and Staples. My daughter has walked in two Project Knapsack charity fashion shows and stuff backpacks with other kids at California Pizza Kitchen. My son participated in the organization’s Hoop-A-Thon at with the men’s basketball team at Loyola Marymount University. Super fun!

LA Private School Guide is a booklet for families seeking private secondary schools, especially those who are moving from public to private schools. Mia Johnstone, the publisher, is a former admissions counselor. She understands the L.A. private secondary school process from the inside. And, she’s focused on schools east of the 10 freeway.

The Event Sponsors with Robinne Lee: Tim Benson (ArborBridge), Christina Simon, Porcha Dodson (Project Knapsack & Beyond The Brochure), Robinne Lee, Elise Lopez (LA Private Schools Guide), Matt Steiner and Barry Perlstein (Christina’s husband).

Sarah Reisert (Salt and Nectar), Christina Simon, Jennifer Brandt (Perfectly Disheveled) and Robinne Lee

Courtney Lewis (Santa Monica Macaroni Kids), Christina Simon, Missy Boyer, Matt Steiner, Susanna Morgan (Momangeles) and Lorena Costino.

Linda Maltz Wolff (Carpool Goddess), Diane Mizota (Moments Of Motherhood) and Robinne Lee

Christina and Sarah Maizes, author of upcoming children’s book, “On My Way To The Bath”

Sarah Reisert (Salt and Nectar), Jamie Bakal (LA School Mates) and Jennifer Brandt (Perfectly Disheveled)

A huge thank you to our amazing event sponsors and the fabulous companies who generously donated drinks and food. Guests enjoyed delicious salads from Mendocino Farms. Incredible bite-sized brownies donated by Akasha Restaurant. Mini cupcakes donated by Magnolia Bakery. And, absolutely divine s’mores from Gotta Have S’More. A special thank you to BAO Style for gift bags filled with their beautiful petite accessories bags made from vintage silk kimonos. A big thank you to Scott Stewart Photography for capturing the evening.

BAO Style Accessories Bag by Carole Yu, Crossroads School mom

Mini brownies, Akasha Restaurant

Skinny Girl Cocktails!

Gotta Have S’More!